As London’s business landscape grows more complex, executives and entrepreneurs increasingly rely on Personal Assistants (PAs) to manage their workload. If you're looking to hire a personal assistant, understanding the cost is a vital first step. From the average personal assistant salary to the factors influencing pay, this guide will help you make an informed decision.

What Does a Personal Assistant Do?

A Personal Assistant is the backbone of an executive’s day-to-day operations. Their responsibilities include:

• Managing diaries and appointments
• Booking travel and accommodation
• Running personal and professional errands
• Managing budgets and expenses
• Fielding calls and emails
• Organising events and meetings

Their efficiency and discretion make them an invaluable asset across sectors, from finance to creative industries.

Average Personal Assistant Salary in London

At ISE Partners, we specialise in placing high-performing PAs, particularly within the investment sector. According to our annual survey of over 600 professionals, here are the average salaries for different PA roles in London within financial and professional services firms:

Private PAs are often the highest earners, sometimes exceeding £100,000 per year. These roles typically involve supporting C-suite executives and demand top-tier skills, round-the-clock availability, and the utmost discretion.

Want a detailed breakdown? Request our salary survey here.

Factors Influencing the Cost of Hiring a PA

Understanding what affects the cost of hiring a PA helps you set realistic expectations and attract top talent.

1. Industry

The sector a PA works in can significantly affect their salary. In London, high-paying industries include:

• Private Equity
• Hedge Funds
• Asset Management

These roles often involve high-pressure environments where confidentiality and multitasking are critical, justifying the premium salaries.

2. Experience Level

• Entry-Level PA: £35,000 – £40,000
• Experienced PA: Up to £80,000+

As with most roles, experience plays a big part. More seasoned professionals command higher salaries and often bring strategic value beyond administrative support.

3. Location

Geographical differences affect salary expectations:

• London: Starting from £40,000, with upper ranges well beyond that for experienced professionals
• Birmingham/Manchester: £30,000 – £40,000

London PAs generally earn more due to the city’s higher cost of living and concentration of high-profile businesses.

Temporary Personal Assistant Costs

Temporary PAs offer flexibility for short-term cover, such as during annual leave or staff shortages. Their hourly rates vary based on experience:

• Entry-Level: £18 – £20 per hour
• 3–5 Years' Experience: £21 – £28 per hour
• 5+ Years' Experience: £28+ per hour

Hiring a temporary PA can be a cost-effective solution without compromising on professionalism.

If you're ready to hire a personal assistant, partner with London’s leading PA recruitment agency. At ISE Partners, we offer:

• A curated network of high-calibre PAs
• Deep industry knowledge in financial and professional services
• Customised recruitment strategies to meet your exact needs

Whether you need a full-time PA or temporary cover, we’ll connect you with professionals who elevate your business operations.

Get in touch with us today for a tailored recruitment consultation: Contact ISE Partners

Final Thoughts

Hiring a Personal Assistant is an investment in your productivity and peace of mind. By understanding the average personal assistant salary and other cost factors, you’ll be well-positioned to make a competitive offer that attracts top-tier talent.