For Executive Assistants (EAs), diary management is one of the most critical responsibilities. It’s not just about booking meetings, it’s about strategically organising time, tasks, and commitments to ensure your executive’s day runs smoothly. Effective management of a diary can make the difference between a productive day, and one filled with stress and missed opportunities.

What Is Diary Management and Why Does It Matter?
Diary management is the process of planning and maintaining a schedule that balances meetings, deadlines, and personal time. For EAs, this means more than simply filling calendar slots. It involves prioritisation, conflict resolution, and proactive communication to keep everything aligned.
When handling complex diary management, such as for senior leaders with multiple stakeholders and time zones, the challenge intensifies. A well-managed diary ensures your executive can focus on high-value tasks without being overwhelmed.
Key Principles of Effective Diary Management
1. Centralise the Calendar
Always use one source of truth, typically Outlook or Google Calendar. Multiple calendars lead to confusion and missed appointments. Sync all devices and integrate email for seamless scheduling.
2. Time-Blocking for Focus
Block out time for deep work, preparation, and travel. For example, if your executive needs 30 minutes before a board meeting to review notes, schedule that buffer. This is especially vital in complex diary management scenarios.
3. Prioritise Strategically
Not all meetings are equal. Schedule high-impact tasks during peak energy times. If your executive is most productive in the morning, reserve that time for strategic work rather than back-to-back calls.
4. Build in Buffer Time
Avoid scheduling meetings back-to-back. Add 10–15 minutes between appointments for travel, breaks, or overruns. This small step can prevent stress and lateness.
5. Communicate Clearly
Keep stakeholders informed about changes. If you need to reschedule, do it promptly and professionally. Good communication is the backbone of successful management of diary.

Practical Tips for Executive Assistants
Tip 1: Run Daily and Weekly Reviews
Start each day by reviewing the diary. Check for conflicts, confirm meeting details, and ensure all links and locations are correct. A weekly review helps you plan ahead and anticipate busy periods.
Tip 2: Use Colour Coding
Colour coding meetings by category (internal, external, travel, personal) makes the diary visually clear and easy to scan.
Tip 3: Anticipate Needs
Think ahead, does your executive need briefing notes before a meeting? Travel arrangements? Lunch between calls? Proactive planning is key to excellent diary management.
Tip 4: Master Time Zones
If your executive works internationally, use tools like World Time Buddy to avoid scheduling mishaps. This is a common challenge in complex diary management.
Tip 5: Leverage Technology
Explore scheduling tools like Calendly or Microsoft FindTime for easier coordination. Automating meeting requests saves time and reduces errors.
Common Diary Management Tasks for EAs
- Scheduling and confirming meetings
- Managing meeting requests and cancellations
- Setting reminders and deadlines
- Coordinating across multiple calendars
- Preparing daily and weekly agendas
These tasks require precision and adaptability, especially when handling complex diary management for senior executives.

Benefits of Strong Diary Management Skills
- Boosts Productivity: A well-structured diary allows your executive to focus on priorities.
- Reduces Stress: Prevents last-minute changes and scheduling conflicts.
- Enhances Professionalism: Reflects well on both you and your executive.
- Supports Work-Life Balance: Ensures downtime and prevents burnout.
Final Thoughts
For Executive Assistants, mastering diary management is a career-defining skill. It’s not just about scheduling; it’s about creating a system that supports your executive’s goals and keeps the business moving forward. By applying these tips and focusing on proactive planning, you’ll excel in the management of diary and become an indispensable asset to your team.