How to write a standout CV for a private personal assistant role
A high‑calibre personal assistant CV for a private environment should signal precision, discretion, and dependable delivery. Principals, chiefs of staff, and family offices value confidentiality, speed, and long‑term reliability. Use this guidance to produce a polished UK CV that shows breadth and depth while protecting sensitive details. This page is designed to help you successfully create a cv for a private personal assistant role and provide practical direction for candidates targeting the most competitive personal assistant jobs.

Craft a compelling personal statement
Open with a concise three to four line profile tailored to private households and family offices. Emphasise discretion, trust, and sustained support, demonstrating familiarity with HNW and UHNW expectations. Refer to handling sensitive information, maintaining professional boundaries, and stabilising complex schedules.
Include a single sentence that captures your core capabilities: complex diary and travel management, multi‑property oversight, and vendor liaison with accountable follow‑through. State a clear value proposition showing how you free the principal’s time, anticipate issues, and impose structure on competing priorities. This is the moment to frame your personal assistant CV around impact, not just activity.
Mirror the tone and keywords of the job description. Echo relevant language for responsibilities such as household staffing coordination, event support, and 24/7 responsiveness. If the brief references seasonality, relocations, or international schedules, incorporate those terms for ATS alignment while remaining authentic and understated. You should tailor your cv for a private personal assistant role to each personal assistant job.
Showcase relevant experience with measurable impact
Present experience with clarity and confidentiality. Where NDAs apply, use anonymised descriptors such as “UHNW Principal, London” or “Family Office, Mayfair,” with titles and dates. Provide context that conveys scale without revealing identities: property counts, travel complexity, or team size.
Quantify achievements to demonstrate outcomes. Useful metrics include international trips arranged per year, number and location of properties managed, budgets overseen, response times, and event headcounts. Keep bullet points concise, leading with results and the value delivered.
Demonstrate being calm under pressure by noting crisis management and rapid logistics. Examples might include repatriating a principal during unexpected border changes, securing medical appointments at short notice, or rebuilding multi‑leg itineraries within hours due to weather or aircraft availability. If you claim 24/7 coverage, support it with a brief anonymised scenario showing continuity of service and protection of privacy, an approach that strengthens any personal assistant CV when competing for premium personal assistant jobs.
When describing vendor and estate oversight, specify the supplier categories and contracts you manage (security, housekeeping, maintenance, AV, chauffeurs, private aviation brokers), how you monitor service levels, and the steps you take to maintain cost control without compromising standards.

Highlight key skills and certifications
Make core skills easy to scan. Include gatekeeping, household staffing coordination, vendor management, calendar and inbox control, travel planning (commercial and private), confidential records management, and event support across formal and informal settings.
Note additional assets that elevate your candidacy: languages (with proficiency), safeguarding awareness, first aid certification, chauffeur coordination, and familiarity with boating or aviation protocols. If you have security awareness or experience coordinating defensive driving, include it succinctly.
Outline your technical toolkit. Name calendar suites (Microsoft 365, Google Workspace), travel platforms and booking channels (including GDS where relevant, aviation broker portals), secure communications (encrypted messaging and file‑sharing), and task/project tools (Asana, Trello, Notion, Microsoft Planner). Indicate flexibility and a commitment to upskilling, such as rapid onboarding to a principal’s preferred platforms or adopting new secure communications at short notice, detail that helps a cv for a private personal assistant role stand out in busy shortlists.
Optimise structure, formatting, and ATS suitability
Use a clean, two‑page UK CV with clear headings and crisp bullet points. Keep formatting consistent: present tense for your current role, past tense for previous roles, a uniform date style (e.g., Jun 2021 – Present), and clearly separated sections. Avoid graphics, photos, text boxes, and embedded tables that may disrupt applicant tracking systems.
Position a short key achievements section near the top to surface standout outcomes. Follow with a core competencies section aligned to the role, covering capabilities such as complex itinerary building, estate oversight, vendor negotiations, and confidential liaison with legal, tax, and security teams.
Use ATS‑friendly language by reflecting critical terms from the job description without keyword stuffing. Include your UK location, right to work status, and availability. If you travel frequently or are open to live‑in or hybrid arrangements, state this clearly. Consider a brief technology summary and compliance notes (for example, enhanced DBS available on request) where relevant.
Common pitfalls to avoid and final checks
Protect confidentiality throughout. Do not reveal names of principals, addresses, children’s details, or precise travel dates. Replace specifics with anonymised descriptors such as “Principal with global business interests.”
Keep content focused on private PA responsibilities and outcomes. Avoid unrelated administrative duties. If you have corporate EA experience, translate it to private context achievements, such as multi‑time‑zone diary control or offsite logistics that map to family events, crucial when transitioning your personal assistant CV towards a cv for a private personal assistant role.
Proofread carefully for spelling, dates, and clarity. Check tense consistency, measurable outcomes, and uniform formatting. State that references are available on request and prepare referees who can attest to discretion and longevity. Align tone and content with ISE Partners guidance and current best practice in private household recruitment.

Sample CV layout for a private personal assistant
Personal Statement: Discreet private PA with eight years’ experience supporting a London‑based UHNW principal across multi‑property estates in the UK and Europe. Known for 24/7 responsiveness, rigorous vendor oversight, and proactive travel and diary control that frees executive time.
Key Achievements: Delivered 40+ complex international trips annually with zero missed connections; consolidated household vendor contracts to reduce annual costs by 12% while improving SLAs; coordinated relocation of a six‑bedroom residence in three weeks, maintaining continuity of service and security protocols.
Core Competencies: Diary and inbox control; complex travel (commercial and private); estate oversight; household staffing coordination; vendor negotiation; events and entertaining; budget tracking; crisis management; secure communications.
Experience:
- UHNW Principal, London (Private PA), Jun 2021–Present: Manage diary and inbox; plan private aviation and commercial travel; oversee three UK properties and one EU residence; coordinate vendors and household staff; maintain secure document filing; provide 24/7 support during travel and emergencies.
- Family Office, Mayfair (PA/Household Coordinator), Sep 2018–May 2021: Supported two principals; implemented vendor SLAs; organised family events up to 120 guests; controlled expenses and reporting.
Skills & Certifications: Advanced Microsoft 365 and Google Workspace; Asana; encrypted communications; conversational French; Emergency First Aid at Work; safeguarding awareness; chauffeur and security team coordination.
Education: University of [...], BA (Hons) Business Administration, Sep 2014 - Aug 2017
How to quantify impact effectively
Quantification boosts credibility and enables hiring teams to compare candidates across personal assistant jobs. Use figures that reflect volume, speed, savings, and satisfaction. Examples include annual itineraries arranged, percentage savings from vendor renegotiation, hours saved for the principal each week through refined inbox triage, event sizes and budgets, and response times to urgent requests. If confidentiality limits detail, use safe aggregates such as “coordinated a five‑property portfolio across two countries” without identifying owners or locations.
What to include if you are transitioning from corporate EA to private PA
Translate corporate achievements into private household outcomes. Emphasise multi‑time‑zone diary management, high‑touch travel arrangements, board‑level stakeholder management, and offsite logistics that mirror family events. Add exposure to property moves, VIP hospitality, or vendor selection. If you supported a principal’s personal matters in a corporate role, include it discreetly. Highlight soft skills prized in private settings: discretion, adaptability, anticipation, and calm under pressure. This framing helps your personal assistant CV map directly to the expectations of any personal assistant job in a private household.
Frequently asked questions
- How long should a private PA CV be? Two pages in a clean UK format is standard, focusing on relevance and measurable results.
- Should I name principals or employers? Generally no. Use anonymised descriptors unless you have explicit permission and it adds essential context.
- Is it acceptable to include a photo? Avoid photos to maintain ATS compatibility and reduce bias. Prioritise content quality and clarity.
- What if I do not have first aid or safeguarding training? Note your willingness to obtain them promptly. Rapid upskilling is valued.
- How should I present references? State “References available on request” and prepare referees who can confirm discretion, reliability, and longevity.
Ready to refine your cv for a private personal assistant role? Review the guidance above, align your personal assistant CV to the specific brief, and prioritise measurable outcomes. This approach will position you strongly across competitive personal assistant jobs and help you secure the right personal assistant job with confidence.