A career as a Private Personal Assistant (PA) can be both financially rewarding and professionally fulfilling. With roles ranging from entry-level to senior positions supporting high-net-worth individuals, salaries vary widely depending on experience, location, and responsibilities. In this blog, we break down the average Private PA salary in London, explore the factors that influence earnings, and share tips on how to negotiate a pay rise.
Average Private PA Salary
At ISE Partners, we specialise in Private PA recruitment in London. Based on our annual salary data from over 600 professionals, here’s a breakdown of average salaries:
Role |
Average Salary |
| Entry-Level Private PA | £45,000 |
| Senior Private PA | £80,000 |
| 24/7 Travelling Private PA | £100,000 |
These figures align with industry benchmarks, where the average salary for a Private PA in London is approximately £70,000, with a typical range between £40,000 and £85,000. Exceptional candidates supporting high-profile individuals can earn upwards of £125,000.
Highest Salaries for Private Personal Assistants
Private PAs are among the highest earners in the administrative field. Roles that exceed £100,000 often involve supporting CEOs, board members, or celebrities, and require exceptional discretion, flexibility, and round-the-clock availability.
Factors Affecting a Private PA Salary
Understanding what influences a Private PA’s salary can help you assess your earning potential and negotiate effectively.
Location
London remains the top-paying region for Private PAs, with entry-level roles starting at £40,000 and senior positions reaching six figures.
Hours of Work
Roles with 24/7 availability or frequent out-of-hours demands command higher salaries. For example, a PA working standard hours may earn £80,000, while one with weekend and evening responsibilities could start at £100,000.
Travel Requirements
International travel can significantly boost earning potential. Senior PAs who travel regularly often earn £90,000 or more.
Additional Skills
Specialised skills can enhance your value:
- Language Proficiency: Fluency in French, German, or other languages is highly sought after.
- Technical Expertise: Advanced knowledge of office software or project management tools can lead to higher pay.
How to Get a Pay Rise as a Private PA
To position yourself for a salary increase, focus on developing key competencies:
- Organisation
- Time management
- Strong communication skills
- Attention to detail
- Proficiency in relevant software
Equally important are soft skills like discretion, adaptability, and a proactive mindset. Keep a record of your achievements and be open to taking on more responsibilities. Expressing interest in progressing to a senior role can also strengthen your case.
For more advice, read our guide: Negotiating Your Salary – Tips for EA Roles in London
Conclusion
Private PA roles offer competitive salaries and unique benefits, especially in London. Whether you're just starting out or aiming for a senior position, understanding the salary landscape and what influences pay can help you make informed career decisions.
If you’re looking to kickstart your Private PA career, or take the next step in an already thriving career, get in touch and explore our current opportunities.
Looking for a Trusted Private PA Recruitment Partner?
At ISE Partners, we connect top-tier Private PAs with leading employers across London. If you're looking to hire exceptional talent or need salary advice, get in touch with our team today.
